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The YinYang Issue ( Lucky Peach )

Cover page for the magazine
As this is a YIN and Yang issue of this digital publication, it plays with the liquid layout of the whole thing.
For example when you flip it horizontally the magazine will preview the YIN side of things ( which is chaotic and dark ) and when you flip it vertically the YANG side of things would show ( which is calm and bright ) section of the publication. 
Instructions on how the publication work, as I wanted the publication to be as interactive as possible thus there are many hidden layers. 
Instructions on how the publication work, as I wanted the publication to be as interactive as possible thus there are many hidden layers. 
The YIN menu where every thing is dark and chaotic
Whereas the YANG menu is clean and orderly
The ancient theory of chinese food
The madness for perfection in the culinary world
There is no madness in YANG
Recipies
Yin is known for its heat and Yang is known for its cold. Thus the heaty food would be fried and cooling foods would be steamed. Thus when you change the orientation of the e-publication, it will show you the different ways of cooking fish. 
How the magazine works
The YinYang Issue ( Lucky Peach )
Published:

The YinYang Issue ( Lucky Peach )

Lucky Peach, a collaboration between David Chang, Peter Meehan and the folks behind McSweeney's, debuted with a bang and turned the culinary maga Read More

Published: